my creation process, visual identity.

1• I will ask a series of questions to accurately understand the client's needs and requirements.

 

2• After I have the essential information, I start researching the company's market and profession, investigating the history, etc.

3• I create a mind map using the main characteristic of the brand/company as a starting point, I select several grouped keywords to seek a clear definition and, above all, an element that differentiates it.

4• With the keywords in possession and an established concept, I begin the phase of studying colors, typography, shapes, elements, patterns, among other aspects.

 

5• And to provide the client with a visualization of their brand's behavior in the market, I carry out several simulations at different points, such as business cards, accessories, clothing, billboards, among others.

6• After completing the project, I will send you a PDF presentation called "Brand Manual" that encompasses the entire process developed.

 

7• Once the client approves the project, all materials created are organized and delivered in PDF, PNG and EPS formats.
This way, you will always have high-quality files available, ready to be used whenever necessary.